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elektra
[ih-lek-truh]
noun
an electronic navigational system establishing approximate position through coincidence in amplitude of two radio signals.
Word History and Origins
Example Sentences
“When we finally joint-ventured up with Elektra Records in ’82, they said we needed to take a song off since it made the vinyl sound thinner, so ‘Stick to Your Guns’ got cut, but I’ve always loved that song.”
At the time, the brothers had struck a deal with Elektra Records with some help from Pharrell, but the company ultimately shelved their would-be debut “Exclusive Audio Footage,” which contained the song.
He returned to the label world with stints at Elektra/Asylum and Casblanca but pivoted to management, incubating a proto-punk scene that would yield influential L.A. acts like the Cramps, the Blasters and the Heaters.
Niven promoted and facilitated distribution of the independent release of the band’s 1981 debut, “Too Fast for Love” and helped connect Mötley Crüe with Elektra Records.
He moved to Los Angeles in the late ’70s and later became an A&R rep for Elektra Records, helping to bring acts including Metallica and 10,000 Maniacs to the label.
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