mass marketing

American  

noun

1. the production and distribution of a product intended to be sold to a relatively high proportion of the population.

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Other Word Forms

• mass marketer
  noun

Etymology

Origin of mass marketing

First recorded in 1940–45

Example Sentences

See Examples For:

mass marketing

At the same time, critics have raised concerns about data privacy, misinformation and the commercialization of medical care through mass marketing.

From Salon ● Feb. 8, 2026

In America, mechanization, economies of scale and mass marketing gutted local competitors by providing lower prices and higher-quality products.

From The Wall Street Journal ● Nov. 2, 2025

THE FACTS: A new T-Mobile policy aimed at curbing mass marketing texts that don’t meet industry standards is being misrepresented on social media as an effort to censor the messages of everyday people.

From Seattle Times ● Jan. 5, 2024

“My forte is mass marketing for big dollars,” he told the Boston Globe.

From Washington Post ● Jul. 29, 2021

Mass production, mass marketing and pyramiding profits resulted, first and foremost in the enrichment of businessmen.

From Civilization and Beyond Learning from History by Nearing, Scott