hyperlocal

American  

[hahy-per-loh-kuhl] / ˌhaɪ pərˈloʊ kəl /

Or hyper-local

adjective

1. relating to or focused on a very small geographical community, as a neighborhood.

   hyperlocal news websites;

   hyperlocal advertising.

---

Etymology

Origin of hyperlocal

First recorded in 1900–05; hyper- + local

Example Sentences

“One of Grab’s key success factors is its hyperlocal execution strategy,” to better serve the countries where it operates, they write.

From The Wall Street Journal

County wildfires on soil and gardens, the fate of Altadena’s Christmas Tree Lane after the Eaton fire, the construction of the Wallis Annenberg Wildlife Crossing, a project that kicked off with a hyperlocal nursery, how L.A. gardeners were reacting to immigration raids, and the rise of human composting.

From Los Angeles Times

Some are even putting up their own mini weather stations to help them track hyperlocal trends to protect themselves from flooding and heat waves.

From The Wall Street Journal

But the hyperlocal, no-frills approach leaves small banks with far less of a financial cushion when times get tough.

From The Wall Street Journal

Horace Tapscott built a whole hyperlocal arkestra exemplary of this freedom.

From Los Angeles Times