native advertising
Americannoun
-
paid advertising content on a website or social media feed that is independently produced by the advertiser but seamlessly integrated into the core content of the site or feed, conforming to its design and format.
native advertising that is almost indistinguishable from the paper’s news stories.
-
this type of online advertising, or the practice of advertising in this way.
Other Word Forms
Etymology
Origin of native advertising
First recorded in 2010–15
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
It enables advertisers, employers, and cops to exercise more control over us – in addition to helping heat the planet.
From The Guardian • Sep. 18, 2019
The aim is to train an automated Facebook tool that enables advertisers to avoid sponsoring videos that are, for example, adult or political, Facebook said.
From Reuters • May 6, 2019
Twitter enables advertisers to target users based on interests the user has exhibited on the service such as which accounts they follow and what they’ve tweeted.
From The Wall Street Journal • Jul. 29, 2014
Google AdWords enables advertisers to examine click-through data for each creative, so the key is to constantly monitor and test new variations of ad copy and see which ones really work.
From Time Magazine Archive
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
