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native ad

  • a word derived from native advertising.
    native advertising
    noun
    paid advertising content on a website or social media feed that is independently produced by the advertiser but seamlessly integrated into the core content of the site or feed, conforming to its design and format.

Example Sentences

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The Pitch: The department store last year ran a native ad in Nylon, an online fashion magazine, promoting a clothing collection.

From The Wall Street Journal ● Dec. 28, 2016

"The more a native ad is similar in format and topic to content on the publisher's site, the more likely that a disclosure will be necessary to prevent deception," it advised.

From Los Angeles Times ● Mar. 18, 2016

Even native advertising is served by DFP; that's how the native ad slots on The Verge's home page are managed independently of editorial.

From The Verge ● Sep. 17, 2015

While Yahoo! has worked within the constraints of existing ad formats, the company will need to adapt its messaging and approach to include such native ad formats into its selling kits.

From Forbes ● May 18, 2013

Native Ad Placements Pheedo enables marketers to efficiently reach a desired audience with native ad placements.

From Slate ● Jan. 2, 2013

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