engagement bait

American

[en-gayj-muhnt bayt] / ɛnˈgeɪdʒ mənt ˈbeɪt /

noun

videos, text, or images posted online, the purpose of which is to encourage comments, likes, and similar reactions from the audience. See also, clickbait.

Example Sentences

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See Examples For:

engagement bait

Audit the profile for red flags: a recent creation date, post frequency and blatant engagement bait.

From The Wall Street Journal ● Aug. 2, 2026

The uptick in digital heteropessimism Taylor references exists largely thanks to algorithm-driven platforms where gendered trash-talking of any kind is pure, uncut engagement bait.

From Salon ● Jun. 3, 2026

Asked whether the company evaluated whether their clips were used as engagement bait for misinformation in striking the license deals, Skogmo said Jukin had nothing else to add.

From Seattle Times ● Dec. 1, 2021

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023