clickbait

[klik-beyt]
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noun

a sensationalized headline or piece of text on the Internet designed to entice people to follow a link to an article on another web page.

adjective

noting or relating to such Internet content: Clickbait articles contribute to the online visibility of the news website.

Origin of clickbait

First recorded in 1995–2000; click1 + bait
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

Examples from the Web for clickbait