1. a sensationalized headline or piece of text on the Internet designed to entice people to follow a link to an article on another web page.
  1. noting or relating to such Internet content: Clickbait articles contribute to the online visibility of the news website.

Origin of clickbait

First recorded in 1995–2000; click1 + bait Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

Examples from the Web for clickbait

Contemporary Examples of clickbait