extended reality

American  

[ik-sten-did ree-al-i-tee] / ɪkˈstɛn dɪd riˈæl ɪ ti /

noun

Digital Technology.

1. an environment or experience that combines virtual and physical realities through the use of computer technology or wearable technologies, as in augmented reality, mixed reality, virtual reality, or any similar mediated reality: XR

   Immersive digital advertising uses extended reality to create the most engaging ad experiences around.

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Etymology

Origin of extended reality

First recorded in 1950–55 in a theological or philosophical sense, and in 2010–15 in its current sense

Example Sentences

“Qualcomm is the most important merchant supplier because it already sits at the center of Meta’s smart glasses effort and has the broadest commercial wearable/extended reality platform,” said Shay Boloor, chief market strategist at Futurum Equities.

From Barron's

On Wednesday, Zuckerberg met LG Electronics CEO William Cho for two hours to discuss business strategies and considerations for extended reality — also known as XR — device development, LG said in a statement.

From Seattle Times

“We’re extended into creature level… like extended reality.”

From Seattle Times

The researchers say their prototype demonstrates the usefulness of metasurfaces for effective small-scale low-power imaging solutions for facial recognition, robotics and extended reality.

From Science Daily

Apple could also vault to the forefront of the XR market — a term for extended reality, similar to virtual reality, Mr. Fieldhack said.

From New York Times