facing

American  

[fey-sing] / ˈfeɪ sɪŋ /

noun

1. a covering in front, for ornament, protection, etc., as an outer layer of stone on a brick wall.

2. a lining applied to the edge of a garment for ornament or strengthening.

3. material turned outward or inward, as a cuff or hem.

4. facings, coverings of a different color applied on the collar, cuffs, or other parts of a military coat.

---

facing British  

/ ˈfeɪsɪŋ /

noun

1. a piece of material used esp to conceal the seam of a garment and prevent fraying

2. (usually plural) a piece of additional cloth, esp in a different colour, on the collar, cuffs, etc, of the jacket of a military uniform, formerly used to denote the regiment

3. an outer layer or coat of material applied to the surface of a wall

4. marketing an area of retail shelf space

---

Etymology

Origin of facing

First recorded in 1350–1400; Middle English; face + -ing ¹

Example Sentences

For now, Germany is facing an uphill battle in wooing young people.

From The Wall Street Journal

The Iranian government is likely facing pressure to restore internet services, which have essentially halted significant economic activity in a country that is already under financial stress from international sanctions.

From The Wall Street Journal

But that's indicative of the problem facing the entire music industry right now.

From BBC

At the same time, Iran is facing shortages of water, electricity, and, importantly, gas - while sitting on the second-largest reserves of natural gas in the world.

From BBC

"We are now facing a geopolitical crisis," he said.

From Barron's