fast fashion

[fast fash-uhn]

noun

1. low-priced clothing that is brought to market quickly and copies fashion trends created by luxury brands or small, independent designers.

Other Word Forms

• fast-fashion adjective

Word History and Origins

Origin of fast fashion¹

First recorded in 1975–80

Example Sentences

There has been some backlash, especially among younger generations, to the environmental impact of fast fashion and overconsumption, but consumer spending has just kept growing.

Read more on The Wall Street Journal

Critics point to the environmental impact of fast fashion and working conditions in its factories.

Read more on BBC

But both companies are known for their success exporting so-called fast fashion to markets stretching from New York to Tokyo and beyond.

Read more on The Wall Street Journal

The European Commission is investigating Shein over risks linked to illegal products, while EU lawmakers last month approved legislation aimed at curbing fast fashion's environmental impact.

Read more on Barron's

The popular fast fashion website Shein, which is based in Singapore, advertises a guarantee that the price at checkout is the final price for the product.

Read more on Los Angeles Times