fast fashion

[fast fash-uhn]

noun

1. low-priced clothing that is brought to market quickly and copies fashion trends created by luxury brands or small, independent designers.

Other Word Forms

• fast-fashion adjective

Word History and Origins

Origin of fast fashion¹

First recorded in 1975–80

Example Sentences

The European Commission is investigating Shein over risks linked to illegal products, while EU lawmakers last month approved legislation aimed at curbing fast fashion's environmental impact.

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The popular fast fashion website Shein, which is based in Singapore, advertises a guarantee that the price at checkout is the final price for the product.

Read more on Los Angeles Times

Analysts said weaker sales at the fast fashion retailer were behind the share price fall.

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Swedish fast fashion retailer H&M showcased the digital “twins” of some of its models in July.

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Chinese fast fashion giant Shein offers them for about £17.

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