fast fashion

American  

[fast fash-uhn] / ˈfæst ˌfæʃ ən /

noun

1. low-priced clothing that is brought to market quickly and copies fashion trends created by luxury brands or small, independent designers.

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Other Word Forms

• fast-fashion
  adjective

Etymology

Origin of fast fashion

First recorded in 1975–80

Example Sentences

While US orders accounted for only around 10 percent of his company's foreign trade, Zhou said the country is a fast fashion hub with "massive demand" for apparel, especially denim.

From Barron's • Apr. 23, 2026

It’s promoting the kind of fast fashion brand that’s been regarded as a case study on the industry’s environmental impact.

From Los Angeles Times • Apr. 17, 2026

"I started to see many articles about lead in clothing from fast fashion," says Deavers.

From Science Daily • Apr. 2, 2026

An early partnership between Trent - Zudio's parent brand – and Zara helped it apply the Spanish fast fashion giant's playbook to its growth strategy, says Bhatnagar.

From BBC • Feb. 22, 2026

Just as fast as skill “turns off” work, just so fast fashion turns it on.

From A New Atmosphere by Hamilton, Gail