first run

American  

noun

Movies.

1. the initial exhibition period for a film.

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Other Word Forms

• first-run adjective

Etymology

Origin of first run

First recorded in 1910–15

Example Sentences

Millet considers the first run of Theatre Obscure to be an experiment in how much touch and scent audiences may want to endure.

From Los Angeles Times

NBCUniversal is cutting “Access Hollywood” and several other of its daytime talk shows, effectively ending its first run syndication business as daytime television atrophies.

From Los Angeles Times

The audience levels needed to generate enough ad revenue to support first run programming in daytime no longer exists.

From Los Angeles Times

From his first run with the Academy Awards arranging team in 2008, Walden was hooked; the job seamlessly blended his favorite parts about film scoring and classical composing.

From Los Angeles Times

The first run took seventeen days and fourteen hours and it can be remembered best in days.

From Literature