- the initial exhibition period for a film.
Origin of first run
First recorded in 1910–15
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
Examples from the Web for first run
Sort of a sandwich that's filled with first-run fare rather than repeats.
This extravagant borrowing funds a steakhouse, outdoor hot tubs, a first-run movie theater, and a roaming ice-cream truck.How to Reinvent College
May 13, 2013
Only first-run movies were shown there, and people dressed up to attend them.Shut Up, Scarlett!
December 19, 2009
And, say, I've got a thousand feet of film that's simply going to knock 'em cold at the first-run houses.Torchy, Private Sec.