first run
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noun Movies.
the initial exhibition period for a film.
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Origin of first run
First recorded in 1910–15
Related forms
first-run, adjectiveDictionary.com Unabridged
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
Examples from the Web for first run
Sort of a sandwich that's filled with first-run fare rather than repeats.
This extravagant borrowing funds a steakhouse, outdoor hot tubs, a first-run movie theater, and a roaming ice-cream truck.
Only first-run movies were shown there, and people dressed up to attend them.
And, say, I've got a thousand feet of film that's simply going to knock 'em cold at the first-run houses.
Torchy, Private Sec.|Sewell Ford