flip side

noun

, Informal.

1. the reverse and usually less popular side of a phonograph record.
2. an opposite, reverse, or sharply contrasted side or aspect of something or someone:

   The flip side of their charitable activities is a desire for publicity.

flip side

noun

1. See B-side
   another term for B-side
2. another, less familiar aspect of a person or thing

   the flip side of John Lennon

Word History and Origins

Origin of flip side¹

First recorded in 1945–50

Example Sentences

On the flip side, they’re super durable and machine-washable.

From Popular-Science

On the flip side, however, the smart TV makers are becoming just as aggressive as the CTV device makers.

From Digiday

On the flip side, there is the question of whether or not employees who’ve capitalized on remote working to move away from expensive big cities should take a pay cut.

From Digiday

On the flip side, the marketers who focus on user engagement rely on messaging like push notifications and aren’t as dependent on granular data from the mobile identifiers.

From Digiday

On the flip side, a mask that’s too small will pop off your nose as soon as you start talking.

From Popular-Science

Were you playing up or, on the flip side, shying away from portraying a romantic attraction?

From The Daily Beast

On the flip side, when you draw a Travis Wall contemporary routine, you must be like, “I hit the lottery!”

From The Daily Beast

On this take, our inequality is just the flip side of our equality.

From The Daily Beast

But honestly, on the flip side, I think it did break the image.

From The Daily Beast

The flip side of that, though, is their passion for the soul music of the past, and for its promise of redemption.

From The Daily Beast