flip side

American  

noun

Informal.

1. the reverse and usually less popular side of a phonograph record.

2. an opposite, reverse, or sharply contrasted side or aspect of something or someone.

   The flip side of their charitable activities is a desire for publicity.

---

flip side British  

noun

1. another term for B-side

2. another, less familiar aspect of a person or thing

   the flip side of John Lennon

---

Etymology

Origin of flip side

First recorded in 1945–50

Example Sentences

But the flip side of the coin is that AI might restore competition and revive innovation within an economy that has steadily become more concentrated for decades.

From Barron's

The flip side is the negative narrative on software and information services—that many of these companies will not survive the AI age.

From Barron's

On the flip side, if a diplomatic off-ramp is found, the world faces a situation where sanctioned oil that has built up on water could find its way to pricing hubs.

From The Wall Street Journal

On the flip side, asset recycling shows that management is continually evaluating the portfolio and seeking better returns.

From Barron's

On the flip side, software, travel, media, and banks are among the most exposed.

From Barron's