flip side

noun

Informal.

1. the reverse and usually less popular side of a phonograph record.

2. an opposite, reverse, or sharply contrasted side or aspect of something or someone.

   The flip side of their charitable activities is a desire for publicity.

flip side

noun

1. another term for B-side

2. another, less familiar aspect of a person or thing

   the flip side of John Lennon

Word History and Origins

Origin of flip side¹

First recorded in 1945–50

Example Sentences

The flip side of his enormous intellect, say critics, is a towering arrogance that alienated many over the years.

Read more on The Wall Street Journal

And while job cuts can drive cost efficiencies, McHugh is also thinking about the flip side.

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What’s only starting to become clear is that the companies are also sinkholes for AI losses that are the flip side of chunks of the public-company profits.

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And on the flip side, some buyers actively seek out pocket listings as a way to sidestep competition, since these homes are not marketed widely by the seller and hence invite less attention.

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On the flip side, a failed or difficult move could lead to negativity over Endrick's long-term ambitions in Madrid.

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