Surveys of public opinion as conducted by George Gallup, an American who developed a quantitative method of polling public opinion. Since his death in 1984, Gallup's organization, the American Institute of Public Opinion, has continued to poll Americans on topics ranging from television-watching habits to support for presidential candidates.
The New Dictionary of Cultural Literacy, Third Edition Copyright © 2005 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.