genericize

• a word derived from genericization.
  genericization

  noun

  the process in which a trademark or proprietary name becomes widely perceived as a common noun or verb describing the type of product or service, often losing brand recognition as a consequence.

Example Sentences

See Examples For:

genericize

Anytime you get a success like this, there's an attempt to kind of genericize it.

From Seattle Times ● Feb. 17, 2013

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