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gimmickry

American  
[gim-ik-ree] / ˈgɪm ɪk ri /
Also gimmickery

noun

  1. the use of gimmicks.

  2. an abundance of gimmicks.


Etymology

Origin of gimmickry

First recorded in 1950–55; gimmick + -ry

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

In general, introducing that level of gimmickry is not something on which the powers that be in F1 are keen.

From BBC • Mar. 11, 2025

In some regards, it still was very much a product of its time, firmly entrenched in Planet Hollywood excess and hyper-thematic gimmickry.

From Slate • Nov. 30, 2024

But their objections seem aimed more at the basic gimmickry of the idea, not its legality or fiscal effectiveness.

From Los Angeles Times • Jan. 17, 2023

When a musician’s fifth album is self-titled, it can be a sign of empty gimmickry or a lack of ideas.

From New York Times • Jul. 25, 2022

“Do you mean, Mr. Sorensen,” Thorn asked with controlled precision, “that your million-dollar process is merely some kind of gimmickry with our own batteries?”

From With No Strings Attached by Schelling, George Luther