gimmick

The messaging company has implemented a couple of internal automated games and gimmicks, like a bot that reminds people twice a day to check in on a game called Animal Crossing, fostering connections between employees.

Critics praised his crooning, even if they regarded it little more than a gimmick.

All joking aside, what was once considered an expensive gimmick is on the verge of going mainstream.

The old showbiz saying is “you gotta have a gimmick,” and Minaj has wisely gotten a few.

But, beyond all that, she has made her butt her biggest gimmick.

Daylyt downplayed the gimmick, later claiming on Twitter that it was his way of saying he was finished with battle rap.

It's the gimmick that makes rich Spaniards fuel and hide submarines in the Caribbean—you know that for a fact yourself.

Everyone had a little sideline, a gimmick, to put one over on whoever was gullible enough to swallow it.

I nodded, looking for the gimmick that made this a paying proposition for good old Tangiers Mutual.

You're going to keep up with me, drink for drink, until I can eyeprint that gimmick of yours—or else I stop drinking.

This gimmick makes it possible for citizens to raise and decide issues directly.