gimmick
[ gim-ik ]
/ ˈgɪm ɪk /
noun
an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal.
a concealed, usually devious aspect or feature of something, as a plan or deal: An offer that good must have a gimmick in it somewhere.
a hidden mechanical device by which a magician works a trick or a gambler controls a game of chance.
Electronics Informal. a capacitor formed by intertwining two insulated wires.
verb (used with object)
to equip or embellish with unnecessary features, especially in order to increase salability, acceptance, etc. (often followed by up): to gimmick up a sports car with chrome and racing stripes.
verb (used without object)
to resort to gimmickry, especially habitually.
Nearby words
Origin of gimmick
An Americanism dating back to 1925–30; origin uncertain
Related forms
gim·mick·er, noungim·mick·y, adjectiveun·gim·mick·y, adjectiveDictionary.com Unabridged
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
Examples from the Web for gimmick
British Dictionary definitions for gimmick
gimmick
/ (ˈɡɪmɪk) /
noun
something designed to attract extra attention, interest, or publicity
any clever device, gadget, or stratagem, esp one used to deceive
mainly US a device or trick of legerdemain that enables a magician to deceive the audience
Derived Forms
gimmickry, noungimmicky, adjectiveWord Origin for gimmick
C20: originally US slang, of unknown origin
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
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