Also gim·mick·ery [gim-ik-ree, -ik-uh-ree] /ˈgɪm ɪk ri, -ɪk ə ri/.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
Examples from the Web for gimmickry
To a great degree, consumers are to blame for this gimmickry.
It is more like an anti-gimmick, undoing the gimmickry of often clumsy stereo effects.