gimmickry

Also gim·mick·ery

[gim-ik-ree]

noun

1. the use of gimmicks.

2. an abundance of gimmicks.

Word History and Origins

Origin of gimmickry¹

First recorded in 1950–55; gimmick + -ry

Example Sentences

It’s inventive gimmickry, but it makes the sweetness a concocted thing rather than a natural outgrowth of the material and setting and mood.

From Salon

The key to using the oner successfully — and avoiding accusations of gimmickry — is to ensure the style doesn’t outshine the story, says Barantini, who also used the technique for his restaurant drama “Boiling Point.”

From Los Angeles Times

In general, introducing that level of gimmickry is not something on which the powers that be in F1 are keen.

From BBC

Alex and the band capitulated, with the proviso that the video would be free of gimmickry.

From Los Angeles Times

Based on their past records, however, they’ll “balance” the budget with a lot of temporary band-aid gimmickry rather than actual spending cuts.

From Los Angeles Times