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gimmickry

American  
[gim-ik-ree] / ˈgɪm ɪk ri /
Also gimmickery

noun

  1. the use of gimmicks.

  2. an abundance of gimmicks.


Etymology

Origin of gimmickry

First recorded in 1950–55; gimmick + -ry

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

There was no loud techno music or gimmickry, only the constant shuffle of people looking for a business opportunity.

From The Wall Street Journal • May 8, 2026

In general, introducing that level of gimmickry is not something on which the powers that be in F1 are keen.

From BBC • Mar. 11, 2025

In some regards, it still was very much a product of its time, firmly entrenched in Planet Hollywood excess and hyper-thematic gimmickry.

From Slate • Nov. 30, 2024

Alex and the band capitulated, with the proviso that the video would be free of gimmickry.

From Los Angeles Times • Oct. 21, 2024

“Do you mean, Mr. Sorensen,” Thorn asked with controlled precision, “that your million-dollar process is merely some kind of gimmickry with our own batteries?”

From With No Strings Attached by Schelling, George Luther

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