gimmickry

[ gim-ik-ree ]
/ ˈgɪm ɪk ri /
|

noun

the use of gimmicks.
an abundance of gimmicks.
Also gim·mick·ery [gim-ik-ree, -ik-uh-ree] /ˈgɪm ɪk ri, -ɪk ə ri/.

Origin of gimmickry

First recorded in 1950–55; gimmick + -ry
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

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