embellish
verb (used with object)
to beautify by or as if by ornamentation; ornament; adorn.
Used to describe an action that began in the past, has continued continuously, and is still in progress.
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Ever since John Ricketts brought his traveling circus here in 1797 — it was a blockbuster hit, running for a year and a half — Montreal has been embellishing the circus tradition.
From Washington Post ● Nov. 5, 2015