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Which retail tradition is especially designed to encourage impulsive buying?

impulsive

American  
[im-puhl-siv] / ɪmˈpʌl sɪv /

adjective

  1. actuated or swayed by emotional or involuntary impulses.

    an impulsive child.

    Synonyms:
    hasty, quick, rash
  2. having the power or effect of impelling; characterized by impulsion.

    impulsive forces.

  3. inciting to action.

    the impulsive effects of a revolutionary idea.

  4. Mechanics. (of forces) acting momentarily; not continuous.


impulsive British  
/ ɪmˈpʌlsɪv /

adjective

  1. characterized by actions based on sudden desires, whims, or inclinations rather than careful thought

    an impulsive man

  2. based on emotional impulses or whims; spontaneous

    an impulsive kiss

  3. forceful, inciting, or impelling

  4. (of physical forces) acting for a short time; not continuous

  5. (of a sound) brief, loud, and having a wide frequency range

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Synonym Usage

See impetuous.

Other Word Forms


Etymology

Origin of impulsive

First recorded in 1375–1425 for an earlier sense; 1545–55 for current senses; late Middle English impulsif, from Medieval Latin impulsīvus; see origin at impulse, -ive


Explanation

If someone is impulsive, it means that they act on instinct, without thinking decisions through. If you worked for an entire year to save money for a car and then suddenly decided to spend it all on a diamond tiara instead, that would be an impulsive purchase. Impulses are short, quick feelings, and if someone is in the habit of acting on them, they're impulsive. When stores stock chocolate at the checkout line, they are hoping you will impulsively decide to buy it. When you call the person you have a crush on after promising yourself all day to maintain an air of dignified reserve, that's impulsive behavior. We might also call impulsive behavior whimsical or capricious.

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Vocabulary lists containing impulsive

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Or, if you like, he’s a wild horse himself—strong, impulsive and admirable in some ways but ultimately a dumb beast.

From The Wall Street Journal ● Nov. 4, 2026

Brosnan's Conrad is impulsive yet vulnerable, confronting his own mortality after receiving a brain condition diagnosis.

From Barron's ● Oct. 28, 2026

She died on July 11, 2024, after a sudden, impulsive moment on an otherwise normal day.

From Los Angeles Times ● Aug. 26, 2026

When Julia Proctor was rejected from New York University’s Tisch Grad Acting program, the admissions officers told her they were looking for more impulsive, messier actors.

From The Wall Street Journal ● Aug. 26, 2026

He lacked the impulsive character of his fiancée, and he considered respect for one’s given word as a wealth that should not be squandered.

From "One Hundred Years of Solitude" by Gabriel Garcia Marquez

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