in full swing

1. Also, in full cry. In full operation, at the highest level of activity. For example, After the strike it would be some time before production was in full swing, or His supporters were out in full cry. The first expression, dating from the mid-1800s, alludes to the vigorous movement of a swinging body. The second employs full cry in the sense of “vigorous pursuit,” a usage dating from the late 1500s that may be dying out.

Example Sentences

The end of the fall festivals means Oscar season is in full swing.

From Los Angeles Times

The European celebrations, as they were in Rome two years ago, were in full swing on the coach back to their Long Island hotel.

From BBC

It was the European charm offensive in full swing.

From BBC

As independence celebrations approach, plans including music festivals, presidential medal ceremonies and a football match to include Argentinian Lionel Messi are in full swing.

From BBC

Sixty years ago the British invasion was in full swing — beyond the Beatles and the Rolling Stones, bands like the Kinks, the Dave Clark Five, Herman’s Hermits and the Animals were all touring across America.

From Los Angeles Times

Related Words

• blooming 
• burgeoning 
• expanding www.thesaurus.com
• growing 
• prosperous 
• thriving