Kool-Aid

American  

[kool-eyd] / ˈkulˌeɪd /

Trademark.

1. a brand name for a powdered mix used to make a sugary, fruit-flavored drink.

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noun

1. a drink made from this mix.

idioms

1. drink the Kool-Aid, to support or believe in something in a blindly enthusiastic way.

   A level-headed reporter, he didn’t drink the Kool-Aid on the tax issue.

Etymology

Origin of Kool-Aid

Kool-Aid def. 3 in reference to the 1978 Jonestown Massacre, in which a cult leader supposedly convinced followers to drink a poisoned beverage

Example Sentences

Born in the Bronx to a New York City firefighter and Irish immigrant, Cahillane started in the food business with a $5-an-hour gig at a New York pizza parlor and a job stocking Kool-Aid in grocery stores.

From The Wall Street Journal

The duo thinks the Emmy-winning series is a funny “caricature of the industry” — except for, well, one aspect: getting that Kool-Aid movie on track.

From Los Angeles Times

Maybe they really could pull off a Kool-Aid movie.

From Los Angeles Times

“He’s someone who lost his BS detector and has drunk his own Kool-Aid.”

From Los Angeles Times

Kraft Heinz, known for Heinz Ketchup, Kraft Mac and Cheese, Jell-O and Kool-Aid brands, reported a year-over-year sales decline for the ninth straight quarter, as sales in North America offset continued growth in overseas markets.

From MarketWatch