Kool-Aid

American  

[kool-eyd] / ˈkulˌeɪd /

Trademark.

1. a brand name for a powdered mix used to make a sugary, fruit-flavored drink.

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noun

1. a drink made from this mix.

idioms

1. drink the Kool-Aid, to support or believe in something in a blindly enthusiastic way.

   A level-headed reporter, he didn’t drink the Kool-Aid on the tax issue.

Etymology

Origin of Kool-Aid

Kool-Aid def. 3 in reference to the 1978 Jonestown Massacre, in which a cult leader supposedly convinced followers to drink a poisoned beverage

Example Sentences

“He’s someone who lost his BS detector and has drunk his own Kool-Aid.”

From Los Angeles Times

Kraft Heinz, known for Heinz Ketchup, Kraft Mac and Cheese, Jell-O and Kool-Aid brands, reported a year-over-year sales decline for the ninth straight quarter, as sales in North America offset continued growth in overseas markets.

From MarketWatch

It was like hearing that Martin Scorsese was making a movie called “Kool-Aid,” which almost happened, but only on the satirical television comedy “The Studio.”

From The Wall Street Journal

With billions of dollars at stake, they just couldn’t overcome the temptation to drink their own Kool-Aid.

From Slate

Instead, years of cost cutting, underinvestment and corporate chaos left Kraft Heinz’s $26 billion food empire—home to bedrock brands like Heinz’s Tomato Ketchup, Philadelphia Cream Cheese and Kool-Aid—vulnerable to both buzzier premium ones and cheaper supermarket knockoffs.

From The Wall Street Journal