landing page

noun

1. a web page that a user is directed to after clicking on an external hyperlink, often a page designed especially for marketing purposes:

   Their landing page asks for your email address and automatically enters you into a $1,000 cash drawing.

Word History and Origins

Origin of landing page¹

First recorded in 1995–2000

Example Sentences

Their search mission changed to focus on traffic, landing pages, and the basic need to answer the questions searchers have.

From Search Engine Watch

If opted into, it means that when a user clicks a headline from an ad, the lead form appears in the SERP instead of requiring users click through to an advertiser’s landing page to complete a form.

From Search Engine Land

By letting Google’s machine learning algorithms take on a load of PPC bidding, you can focus more of your efforts on other marketing and conversion tactics, like optimizing your ad copy or landing page designs.

From Search Engine Watch

These signals include landing pages and keywords in your ad group.

From Search Engine Land

That content runs the gamut from localized landing pages and website experiences to specific brand pages on a retailer’s site.

From Search Engine Watch