logos

American  

[loh-gos, -gohs, log-os] / ˈloʊ gɒs, -goʊs, ˈlɒg ɒs /

noun

1. (often initial capital letter) the rational principle that governs and develops the universe.

2. Theology. the divine word or reason incarnate in Jesus Christ. John 1:1–14.

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Logos ¹ British  

/ ˈlɒɡɒs /

noun

1. Christian theol the divine Word; the second person of the Trinity incarnate in the person of Jesus

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logos ² British  

/ ˈlɒɡɒs /

noun

1. philosophy reason or the rational principle expressed in words and things, argument, or justification; esp personified as the source of order in the universe

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Etymology

Origin of logos

First recorded in 1580–90; from Greek lógos “word, saying; speech, discourse; thought, reckoning; proportion, ratio,” derivative of légein “to choose, gather; recount, tell over, speak”; lection

Compare meaning

How does logos compare to similar and commonly confused words? Explore the most common comparisons:

• ethos vs. logos

Example Sentences

Polymarket reportedly secured an exclusive multiyear partnership with Major League Baseball for team logos.

From Barron's • Mar. 19, 2026

The surface is painted white and sealed, with ice hockey markings and logos added.

From BBC • Feb. 10, 2026

Forty participants were asked to remember pairings between logos and brand names.

From Science Daily • Feb. 3, 2026

For a time, the most exciting development in the field was the advent of light shows in which hundreds of preprogrammed drones created animations or formed corporate logos in the skies above major events.

From The Wall Street Journal • Jan. 25, 2026

Team names and logos hover helpfully over each dormitory, along with a cheery Welcome! message that rotates in different languages.

From "Warcross" by Marie Lu