ethos vs. logos
noun
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Sociology. the fundamental character or spirit of a culture; the underlying sentiment that informs the beliefs, customs, or practices of a group or society; dominant assumptions of a people or period.
In the Greek ethos the individual was highly valued.
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the character or disposition of a community, group, person, etc.
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the moral element in dramatic literature that determines a character's action rather than their thought or emotion.
noun
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(often initial capital letter) the rational principle that governs and develops the universe.
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Theology. the divine word or reason incarnate in Jesus Christ. John 1:1–14.
