loss leader
a popular article that is sold at a very low price or at a loss for the purpose of attracting customers to a retail store.: Compare leader (def. 4).
Origin of loss leader
1Other words from loss leader
- loss-leading, adjective
Words Nearby loss leader
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
How to use loss leader in a sentence
Many successful digital businesses see content as a loss leader, designed to attract large numbers of potential customers who can be sold any number of products or services.
Digiday+ Research: A majority of publishers now sell products directly to their audiences | Max Willens | November 2, 2021 | DigidayFor the store, which often maintains or at least allows the box, it’s a loss leader, since you’ll likely buy something else, anyway.
For guarantors, the question is whether or not … the guarantee is going to end up making the money back, or whether it’s going to be a loss leader for them.
In the race to shore up revenue, publishers are overlooking deal terms | RevContent | September 29, 2020 | Digiday
British Dictionary definitions for loss leader
an article offered below cost in the hope that customers attracted by it will buy other goods
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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