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loss leader

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noun
  1. a popular article that is sold at a very low price or at a loss for the purpose of attracting customers to a retail store.Compare leader(def 4).
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Origin of loss leader

First recorded in 1920–25
Related formsloss-lead·ing, adjective
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

British Dictionary definitions for loss leader

loss leader

noun
  1. an article offered below cost in the hope that customers attracted by it will buy other goods
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Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012