a popular article that is sold at a very low price or at a loss for the purpose of attracting customers to a retail store.Compare leader(def 4).
Origin of loss leader
First recorded in 1920–25
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
an article offered below cost in the hope that customers attracted by it will buy other goods
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012