a popular article that is sold at a very low price or at a loss for the purpose of attracting customers to a retail store.Compare leader (def. 4).
WHO SAID IT: A QUIZ ON PRESIDENTIAL WIT AND WISDOM
Think you know your presidents? Take this quiz and see if you can match the style, wit, and ideology of these memorable lines to the right POTUS.
Question 1 of 9
“I do believe that the buck stops here, that I cannot rely upon public opinion polls to tell me what is right. I do believe that right makes might and that if I am wrong, 10 angels swearing I was right would make no difference.”
Origin of loss leader
First recorded in 1920–25
OTHER WORDS FROM loss leaderloss-leading, adjective
Words nearby loss leader
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020
British Dictionary definitions for loss leader
an article offered below cost in the hope that customers attracted by it will buy other goods
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012