loss leader

See synonyms for loss leader on Thesaurus.com
  1. a popular article that is sold at a very low price or at a loss for the purpose of attracting customers to a retail store.: Compare leader (def. 4).

Origin of loss leader

First recorded in 1920–25

Other words from loss leader

  • loss-leading, adjective

Words Nearby loss leader

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

How to use loss leader in a sentence

British Dictionary definitions for loss leader

loss leader

  1. an article offered below cost in the hope that customers attracted by it will buy other goods

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012