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loss leader

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noun
a popular article that is sold at a very low price or at a loss for the purpose of attracting customers to a retail store.Compare leader (def. 4).
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Origin of loss leader

First recorded in 1920–25

OTHER WORDS FROM loss leader

loss-leading, adjective
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2022

How to use loss leader in a sentence

British Dictionary definitions for loss leader

loss leader

noun
an article offered below cost in the hope that customers attracted by it will buy other goods
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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