lucrative
Americanadjective
adjective
Other Word Forms
Etymology
Origin of lucrative
First recorded in 1375–1425; late Middle English lucratif, from Middle French, from Latin lucrātīvus “gainful,” from lucrāt(us) “profited” (past participle of lucrārī “to make a profit, gain by economy”; see lucre) + -īvus -ive
Explanation
Use lucrative to refer to a business or investment that makes money. While your parents might want you to pursue a lucrative career, you're committed to your plan of becoming a professional mime. This adjective is from the Latin word lucrum, meaning "profit." In Latin, lucrum also meant "greed," a negative sense preserved in the English phrase filthy lucre, or "shameful profit or gain." But the word lucrative doesn't carry a similar sense of shame — if your lawn-mowing job proves lucrative over the summer, you might be able to buy yourself a used car.
Vocabulary lists containing lucrative
Grade 10, List 2
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Hidden Figures
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Fast Food Nation
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
"Not really," says Brook, on suggestions of regrets over his exile from cricket's most lucrative tournament.
From BBC ● Aug. 17, 2026
Adam Sandler and his Happy Madison Productions have a long and lucrative partnership with Netflix, which recently debuted “Happy Gilmore 2” and announced “Grown Ups 3” as part of their deal.
From Los Angeles Times ● Aug. 13, 2026
It is worth noting that that products can also be lucrative for asset managers, since they typically carry higher fees than passive index-tracking funds.
From MarketWatch ● Aug. 12, 2026
He added: "It's not up there, yet, with the Harry Potter or Stranger Things prequels but, on balance, the Game of Thrones franchise has yet another worthwhile and lucrative spin-off on its hands."
From BBC ● Aug. 9, 2026
Lawrence’s relationship with the patent bureaucracy would never be particularly comfortable or, for that matter, lucrative.
From "Big Science" by Michael Hiltzik
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
