lure

American  

[loor] / lʊər /

noun

• lures
  plural

1. anything that attracts, entices, or allures.

   Synonyms:

   temptation

2. the power of attracting or enticing.

3. a decoy; live or especially artificial bait used in fishing or trapping.

4. Falconry. a feathered decoy for attracting a hawk, swung at the end of a long line and sometimes baited with raw meat.

5. a flap or tassel dangling from the dorsal fin of pediculate fishes, as the angler, that attracts prey to the mouth region.

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verb (used with object)

• lures,
  present (3rd person singular)
• lured,
  past participle,  past
• luring
  present participle

1. to attract, entice, or tempt; allure.

   Synonyms:

   seduce

   Antonyms:

   repel

2. to draw or recall (especially a falcon), as by a lure or decoy.

idioms

1. in lure, noting a pair of wings joined with the tips downward.

lure British  

/ lʊə /

verb

1. to tempt or attract by the promise of some type of reward

2. falconry to entice (a hawk or falcon) from the air to the falconer by a lure

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noun

1. a person or thing that lures

2. angling any of various types of brightly-coloured artificial spinning baits, usually consisting of a plastic or metal body mounted with hooks and trimmed with feathers, etc See jig plug spoon

3. falconry a feathered decoy to which small pieces of meat can be attached and which is equipped with a long thong

Other Word Forms

Derived Forms

• lurement
  noun
• lurer
  noun
• unlured
  adjective
• luringly
  adverb

Inflected Forms

Nouns

• lures
  plural

Participles

• luring
  present
• lured
  past

Conjugated Forms

Present

• lure
  simple
• lures
  simple
• have lured
  perfect
• has lured
  perfect
• am luring
  progressive
• are luring
  progressive
• is luring
  progressive
• have been luring
  perfect progressive
• has been luring
  perfect progressive

Past

• lured
  simple
• had lured
  perfect
• was luring
  progressive
• were luring
  progressive
• had been luring
  perfect progressive

Future

• will lure
  simple
• will have lured
  perfect
• will be luring
  progressive
• will have been luring
  perfect progressive

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Etymology

Origin of lure

First recorded in 1350–1400; Middle English, from Anglo-French, Old French luere ( French leurre ), from Frankish lothr- (unrecorded); cognate with Middle High German luoder, German Luder “bait”

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Explanation

To lure is to entice or bait someone. A lure is used to bait or entice fish to attach themselves to your hook. "He had a new shiny lure, which was enough to lure me into going on the fishing trip." The verb lure is related to words that mean “bait,” “deceit,” and “invite.” Often, when lure is used, there is a nefarious implication, as in: “He was able to lure her into the alley, but her friends soon came looking for her.” The noun lure is the thing that draws in the person or animal, which can be either a physical object or a concept. "The lure of his great wealth kept her in the relationship despite his infidelity."

Example Sentences

See Examples For:

lure lures lured luring

Clara: I don’t know that either attempt is catching on so far, but the lure of cash or free community college is surely going to be appealing for some.

From The Wall Street Journal ● Oct. 16, 2026

More restaurants have tried to lure consumers back with discounts and other deals.

From MarketWatch ● Oct. 8, 2026

Industry editors, sound mixers, visual effects artists and composers had said such a credit was necessary to lure jobs back from overseas.

From Los Angeles Times ● Oct. 7, 2026

The lure of glory and riches on the biggest stages have tempted plenty of others to cheat.

From BBC ● Oct. 1, 2026

He used these cowry shells for fashion one fishing lure he named Kalokuna.

From "Clairboyance" by Kristiana Kahakauwila

According to cyber-security company Malwarebytes, the fake recruiters use lures such as: "Complete your interview by installing the Indeed app" or "salary agreement available after app installation".

From BBC ● Sep. 3, 2026

"We suspect during the final construction stage the spider adds a pheromone that specifically lures worker ants and induces an aggressive attack, triggering the snare," said Professor Narendra.

From Science Daily ● Jun. 26, 2026

Known as the “Danish capital of America,” the city lures in more than one million tourists a year, generating around $9 million annual in hotel and sales tax revenue, according to the New York Post.

From MarketWatch ● Jun. 23, 2026

Is the primary thought of AI’s creators to help humanity, or is that daily crowded out by other lures and considerations—power, money, wanting to win?

From The Wall Street Journal ● Feb. 12, 2026

Abby switched to a whisper as she removed the top tray to reveal another full of little lures.

From "Hope Springs" by Jaime Berry

Those willing to perform the war-zone trips—many from India, the Philippines and China—are being lured with payouts worth two or three times their typical monthly salary.

From The Wall Street Journal ● Oct. 5, 2026

In an interview with Radio 4's Today programme, Gershkovich spoke about the moment he realised he had been "lured into a trap" when masked men surrounded him at a restaurant in 2023, and detained him.

From BBC ● Sep. 29, 2026

Supporters point to the increasing number of productions that have left the U.S., lured by more extensive incentives offered by other countries, including the United Kingdom, Ireland and Canada.

From Los Angeles Times ● Sep. 24, 2026

Don’t get lured into a clever, obscure get-rich-quick scheme sold to you by a plausible-sounding con artist.

From MarketWatch ● Sep. 18, 2026

He felt stupid for having been lured inside, foolish for not trusting his first impulses, to get as far away from the sour-faced man as possible.

From "The Graveyard Book" by Neil Gaiman

They accuse Hans S of luring her into a secluded area beneath the fortress, known as the General von Aster room after a 19th-Century Prussian general.

From BBC ● Aug. 19, 2026

The state’s light regulation and low taxes are luring dozens of big companies.

From Barron's ● Aug. 8, 2026

One of his biggest accomplishments was luring Adolph out of retirement.

From Los Angeles Times ● Aug. 5, 2026

The CIO of Ranmore Funds isn’t too keen on U.S. valuations at present, but the beaten-down software sector is luring him back in.

From The Wall Street Journal ● Jul. 30, 2026

His older brother, Ernie, was luring the mutt to a cleaner spot in the yard with a big pot of leftover chicken, bacon, grits, greens, and whatever else was for doggy breakfast.

From "As Brave As You" by Jason Reynolds

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