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marketing strategy

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noun

  • A comprehensive, long-term plan designed to achieve an organization's promotional and sales goals by identifying target audiences and outlining how to reach them.

Example Sentences

Examples are provided to illustrate usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

To bridge the gap, Meta’s marketing strategy will likely need to pivot from selling connection and convenience to proving reliability—perhaps by encouraging users to test Muse on lower-stakes tasks.

From The Wall Street Journal ● Sep. 18, 2026

And accompanying that fresh energy is a new marketing strategy, which includes hosting its first-ever London Fashion Week show on Friday, featuring a collection of outfits inspired by the brand's archive.

From BBC ● Sep. 18, 2026

Thesaurus

Possible Synonyms

  • brand roadmap
  • customer acquisition blueprint
  • marketing plan
  • promotional plan
  • growth engine

Possible Antonyms

Words in our thesaurus

other words

  • tactical chaos
  • haphazard approach
  • random acts of marketing
  • directionless effort

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