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marketing strategy is not in our dictionary (yet). Here's what it could mean:

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noun

  • A comprehensive, long-term plan designed to achieve an organization's promotional and sales goals by identifying target audiences and outlining how to reach them.

Example Sentences

Examples are provided to illustrate usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Apple’s marketing strategy shift may have surprised some, but it was a smart move to excite a specific set of new customers about a product launch.

From Barron's • Apr. 10, 2026

An Italian authority is investigating beauty brands Benefit and Sephora after they appeared to adopt a "particularly insidious" marketing strategy of using young influencers to market skincare to children.

From BBC • Mar. 29, 2026

Thesaurus

Possible Synonyms

  • brand roadmap
  • customer acquisition blueprint
  • marketing plan
  • promotional plan
  • growth engine

Possible Antonyms

Words in our thesaurus

other words

  • tactical chaos
  • haphazard approach
  • random acts of marketing
  • directionless effort

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