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marketing strategy is not in our dictionary (yet). Here's what it could mean:

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noun

  • A comprehensive, long-term plan designed to achieve an organization's promotional and sales goals by identifying target audiences and outlining how to reach them.

Example Sentences

Examples are provided to illustrate usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The company plans to adjust marketing strategy and is pausing a planned price increase for the Black Card premium-membership level.

From The Wall Street Journal May 7, 2026

Starbucks is shifting its marketing strategy, enlisting social-media stars like MrBeast and increasing spending on ads and sponsorships.

From The Wall Street Journal Apr. 27, 2026

Thesaurus

Possible Synonyms

  • brand roadmap
  • customer acquisition blueprint
  • marketing plan
  • promotional plan
  • growth engine

Possible Antonyms

Words in our thesaurus

other words

  • tactical chaos
  • haphazard approach
  • random acts of marketing
  • directionless effort

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