mass-market

American  

[mas-mahr-kit] / ˈmæsˈmɑr kɪt /

Or massmarket

adjective

1. (of products) produced and distributed in large quantities and intended to appeal to the widest range of consumers.

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verb (used with object)

1. to produce and distribute to the widest range of consumers.

mass-market British  

adjective

1. of, for, or appealing to a large number of people; popular

   mass-market paperbacks

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Etymology

Origin of mass-market

First recorded in 1950–55

Compare meaning

How does mass-market compare to similar and commonly confused words? Explore the most common comparisons:

• trade paperback vs. mass-market

Example Sentences

See Examples For:

mass-market

Their high-touch approach is a departure from most mass-market chains, which have been cutting store staff in recent years as they funnel money into e-commerce, though some have started to reverse course.

From The Wall Street Journal ● Sep. 10, 2026

The company is betting on its new mass-market L03 to spur volume growth in the second half.

From The Wall Street Journal ● Aug. 24, 2026

For their part, the mass-market carmaker's executives say they are trying to adapt to the "reality" of stiff global competition.

From Barron's ● Aug. 16, 2026

The challenges reflect the culmination of a long-standing identity crisis inside Google: whether to prioritize mass-market commercial products, or build tools for scientific research.

From MarketWatch ● Aug. 15, 2026

On the other hand, organic Rosie was a tasty bird, with more flavor than mass-market birds fed on a diet of antibiotics and animal by-products.

From "The Omnivore's Dilemma" by Michael Pollan