mass-market

American  

[mas-mahr-kit] / ˈmæsˈmɑr kɪt /

Or massmarket

adjective

1. (of products) produced and distributed in large quantities and intended to appeal to the widest range of consumers.

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verb (used with object)

1. to produce and distribute to the widest range of consumers.

mass-market British  

adjective

1. of, for, or appealing to a large number of people; popular

   mass-market paperbacks

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Etymology

Origin of mass-market

First recorded in 1950–55

Compare meaning

How does mass-market compare to similar and commonly confused words? Explore the most common comparisons:

• trade paperback vs. mass-market

Example Sentences

Rivian Automotive • RIVN-Nasdaq Buy • $16.54 on March 11 by Benchmark Equity Research Rivian Automotive will soon unveil full pricing and configuration details for its R2 midsize sport-utility vehicle, a significant milestone ahead of the company’s first mass-market product launch.

From Barron's

Rivian Automotive • RIVN-Nasdaq Buy • $16.54 on March 11 by Benchmark Equity Research Rivian Automotive will soon unveil full pricing and configuration details for its R2 midsize sport-utility vehicle, a significant milestone ahead of the company’s first mass-market product launch.

From Barron's

“This step from our flagship products to mass-market is one that we get to make once,” he said.

From The Wall Street Journal

National infrastructures in many cases are not able to sustain mass-market electrification.

From BBC

The Pentagon’s AI tools are similar to ChatGPT and other mass-market large language models, but limited to warfare and trained to tackle specific tasks using relevant information, seeking to avoid glitches and inaccuracies often besetting AI.

From The Wall Street Journal