mass-market

Or mass·mar·ket

[mas-mahr-kit]

adjective

1. (of products) produced and distributed in large quantities and intended to appeal to the widest range of consumers.

verb (used with object)

1. to produce and distribute to the widest range of consumers.

mass-market

adjective

1. of, for, or appealing to a large number of people; popular

   mass-market paperbacks

Word History and Origins

Origin of mass-market¹

First recorded in 1950–55

Example Sentences

Following World War I, fantastic “art” was largely identified with Surrealism, while popular fantasy was mostly quartered within the new mass-market ghettos of pulps, comics, film marketing and paperback books.

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Obesity drugs are about to go mass-market.

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The launch of its mass-market hybrid electric vehicle, which is likely to happen before 2025 ends, should help defend Astra’s 2025-2026 market share at around 52%-53%.

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San Francisco-based Anthropic faces tough competition from ChatGPT maker OpenAI, which garnered mass-market appeal following its chatbot release to the public in late 2022.

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While Anthropic has garnered less mass-market appeal than its rival OpenAI, it has managed to forge an identity as a business-focused alternative to OpenAI’s consumer-driven ChatGPT.

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