mass-market

Or mass·mar·ket

[mas-mahr-kit]

adjective

1. (of products) produced and distributed in large quantities and intended to appeal to the widest range of consumers.

verb (used with object)

1. to produce and distribute to the widest range of consumers.

mass-market

adjective

1. of, for, or appealing to a large number of people; popular

   mass-market paperbacks

Word History and Origins

Origin of mass-market¹

First recorded in 1950–55

Example Sentences

Britpop, in its mass-market incarnation, became precisely that: laddish, boozy and wilfully simple.

From Los Angeles Times

The Leaf, which originally hit roads in 2010, was the first mass-market electric vehicle, according to Nissan.

From Los Angeles Times

This could mean becoming a hub for the production of luxury Chinese designs, while allowing cheaper mass-market models to be built elsewhere.

From BBC

It is the heaviest mass-market car in the world, and, being all electric, it did not have a single molecule of carbon dioxide flaring from the tailpipe.

From Slate

Initially known as Fashion 21, Forever 21 helped pioneer the concept of fast fashion, which refers to inexpensive clothing quickly produced by mass-market retailers in response to the latest trends.

From Los Angeles Times