mass-market

or mass·mar·ket

[ mas-mahr-kit ]

adjective

1. (of products) produced and distributed in large quantities and intended to appeal to the widest range of consumers.

verb (used with object)

1. to produce and distribute to the widest range of consumers.

mass-market

adjective

1. of, for, or appealing to a large number of people; popular

   mass-market paperbacks

Word History and Origins

Origin of mass-market¹

First recorded in 1950–55

Example Sentences

They built a mass market for cosmetics, a new American industry centered in midtown Manhattan.

From The Daily Beast

All use open-sourced, mass-market code—the earliest run in Flash, the more recent in JavaScript.

From The Daily Beast

The novel, which was published in 1963 as a mass market paperback, has none.

From The Daily Beast

Or, one might add, land a mass-market book contract, give a TED talk, and make more than few bucks consulting.

From The Daily Beast

But electric-vehicle technology is only now beginning to hit the mass market.

From The Daily Beast