mass-market

American  

[mas-mahr-kit] / ˈmæsˈmɑr kɪt /

Or massmarket

adjective

1. (of products) produced and distributed in large quantities and intended to appeal to the widest range of consumers.

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verb (used with object)

1. to produce and distribute to the widest range of consumers.

mass-market British  

adjective

1. of, for, or appealing to a large number of people; popular

   mass-market paperbacks

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Etymology

Origin of mass-market

First recorded in 1950–55

Compare meaning

How does mass-market compare to similar and commonly confused words? Explore the most common comparisons:

• trade paperback vs. mass-market

Example Sentences

He said he recently spotted mass-market retailers Zara and Marks & Spencer selling embroidered shirts -- a sign that the trend has trickled down from catwalks to the high street.

From Barron's

Fresh offers a more mass-market selection with often cheaper prices than upscale Whole Foods, which Amazon acquired in 2017 for about $13.5 billion.

From The Wall Street Journal

Colin Sebastian, a senior research analyst with Baird, said Amazon’s entrance into big-box retail makes more sense than its previous attempts at bricks-and-mortar, given that its online store already functions as a mass-market retailer.

From The Wall Street Journal

China’s auto market is cooling down further with the first quarter likely to be a “freezing winter” period, especially for the mass-market models segment, as both trade-in and scrapping policies have become percentage-based, they say.

From The Wall Street Journal

More recently it has been about loading up mass-market vehicles with premium features and spoiling amenities that would add thousands more to competitive vehicles.

From The Wall Street Journal