mass-market

American  

[mas-mahr-kit] / ˈmæsˈmɑr kɪt /

Or massmarket

adjective

1. (of products) produced and distributed in large quantities and intended to appeal to the widest range of consumers.

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verb (used with object)

1. to produce and distribute to the widest range of consumers.

mass-market British  

adjective

1. of, for, or appealing to a large number of people; popular

   mass-market paperbacks

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Etymology

Origin of mass-market

First recorded in 1950–55

Compare meaning

How does mass-market compare to similar and commonly confused words? Explore the most common comparisons:

• trade paperback vs. mass-market

Example Sentences

Some analysts now expect prices for the next console generation to approach $1,000, turning a mass-market product into a luxury purchase.

From MarketWatch • Jun. 8, 2026

The battery-powered Maextro S800 sedan is manufactured with the help of more than 1,000 robots in Hefei, China, and runs on tech from Huawei, best known as a maker of mass-market phones.

From The Wall Street Journal • May 29, 2026

“Unlike for mass-market paperbacks, hardcover books were shelved, so it didn’t matter that the books were different sizes,” Margolis says.

From Los Angeles Times • May 27, 2026

The operating profit margin target is 7%, in line with other mass-market auto makers.

From Barron's • May 22, 2026

That preoccupation has diminished somewhat—or been sublimated— in recent years as we have subscribed to an all-purpose, mass-market version of the American dream, but it hasn’t entirely disappeared.

From "Class Matters" by The New York Times