massification

British  

/ ˌmæsɪfɪˈkeɪʃən /

noun

1. the practice of making luxury products available to the mass market

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Example Sentences

In the past half-century, the higher-education sector has mirrored the patterns of many luxury retailers: it has embraced massification and extended its product range to a wider market through the proliferation of new participants.

From Nature

Meanwhile, hashtags and trending topics underline the extent to which all of these protocols are organised around the massification of individual voices – a phenomenon cheerfully described by users with the science-fiction concept of the “hive mind” – and hype.

From The Guardian

Warhol saw where this massification was going, and in 1972 he produced Pop Art silkscreens of Mao Zedong wearing lipstick.

From The Wall Street Journal