McLuhan, (Herbert) Marshall

[ (muh-klooh-uhn) ]

A twentieth-century Canadian writer and communications theorist who proposed that the mass media, particularly television, were creating a global village. He also maintained that the means of communication has a greater influence on people than the information it carries. (See The medium is the message.)

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The New Dictionary of Cultural Literacy, Third Edition Copyright © 2005 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.