The medium is the message

Cultural  

1. A statement by Marshall McLuhan, meaning that the form of a message (print, visual, musical, etc.) determines the ways in which that message will be perceived. McLuhan argued that modern electronic communications (including radio, television, films, and computers) would have far-reaching sociological, aesthetic, and philosophical consequences, to the point of actually altering the ways in which we experience the world.

---

Example Sentences

As it turns out, the reason for Zelenskyy's visit was as deep as this: The medium is the message.

From Salon • Dec. 22, 2022

The medium is the message, and in this case, the algorithm is a really important part of the medium.

From The Verge • Aug. 2, 2022

The New York Democrat posted on Twitter: "The medium is the message."

From Fox News • Sep. 14, 2021

The medium is the message, said Marshall McLuhan over 50 years ago.

From New York Times • Apr. 29, 2015

The medium is the message seems like a timeworn cliche, yet in recent years it has flipped and become one of the most germane of statements.

From The Guardian • Jul. 20, 2011