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microtarget

American  
[mahy-kroh-tahr-git] / ˈmaɪ kroʊˌtɑr gɪt /

verb (used with object)

microtargeted, microtargeting
  1. to direct advertising to (a small group of people) to selectively appeal to them, based on detailed information about their habits and interests, usually gathered without their knowledge.


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Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

The other thing that these social media companies do is they microtarget people to the most minute degree such that they know what messages are going to resonate with you.

From Slate Mar. 11, 2024

The algorithms that recommend, microtarget and manipulate, and the millions of behavioral predictions pushed out by the second cannot exist without the trillions of data points fed to them each day.

From New York Times Jan. 29, 2021

“We’re talking about literally the most sophisticated advertising platform in the history of capitalism, with the ability to microtarget users based on age and gender and industry and marital status,” Greenblatt says.

From Los Angeles Times Jul. 10, 2020

Everybody else knows that they have to go there because that's where the deals get made and where the people are, but they're there to microtarget those people.

From The Verge Jan. 5, 2016

The campaigns brag about their ability to microtarget voters.

From Time Oct. 18, 2012

But considering how microtargeted social media algorithms are, there are many more people in that group than the latter.

From Salon Jun. 6, 2024

Advances in artificial intelligence can also facilitate microtargeted attacks on Americans.

From Washington Times Sep. 12, 2022

One of microtargeted advertising’s big strengths is its cost and efficiency, said Hoff, who leads KFF’s social impact media team.

From Seattle Times Aug. 24, 2021

And now it seems to me that the kind of control that the state has at its command is far more granular and microtargeted.

From Slate Sep. 29, 2020

Talk to us Send us tips, comments, questions, and microtargeted advertisements: [email protected] and [email protected].

From The Verge Jan. 10, 2020

Both companies’ business models, especially Facebook’s, were built around microtargeting.

From The Guardian Feb. 7, 2020

They weren’t microtargeting or saying different things to different people.

From The Verge Jan. 7, 2020

Most citizens across the world seem to accept personalization, even microtargeting, in their economic lives.

From Salon Oct. 27, 2019

And Facebook’s authenticity regulation includes its systems of ad customization and microtargeting.

From Slate Oct. 21, 2019

Her group recently called for a moratorium on political microtargeting.

From New York Times Aug. 16, 2018

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