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microtarget

American  
[mahy-kroh-tahr-git] / ˈmaɪ kroʊˌtɑr gɪt /

verb (used with object)

microtargeted, microtargeting
  1. to direct advertising to (a small group of people) to selectively appeal to them, based on detailed information about their habits and interests, usually gathered without their knowledge.


Other Word Forms


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

The other thing that these social media companies do is they microtarget people to the most minute degree such that they know what messages are going to resonate with you.

From Slate ● Mar. 11, 2024

The algorithms that recommend, microtarget and manipulate, and the millions of behavioral predictions pushed out by the second cannot exist without the trillions of data points fed to them each day.

From New York Times ● Jan. 29, 2021

“We’re talking about literally the most sophisticated advertising platform in the history of capitalism, with the ability to microtarget users based on age and gender and industry and marital status,” Greenblatt says.

From Los Angeles Times ● Jul. 10, 2020

Everybody else knows that they have to go there because that's where the deals get made and where the people are, but they're there to microtarget those people.

From The Verge ● Jan. 5, 2016

The campaigns brag about their ability to microtarget voters.

From Time ● Oct. 18, 2012

But considering how microtargeted social media algorithms are, there are many more people in that group than the latter.

From Salon ● Jun. 6, 2024

Advances in artificial intelligence can also facilitate microtargeted attacks on Americans.

From Washington Times ● Sep. 12, 2022

One of microtargeted advertising’s big strengths is its cost and efficiency, said Hoff, who leads KFF’s social impact media team.

From Seattle Times ● Aug. 24, 2021

Talk to us Send us tips, comments, questions, and microtargeted advertisements: [email protected] and [email protected].

From The Verge ● Jan. 10, 2020

Facebook’s advertising business is so successful in part because ads can be microtargeted to people based on any number of interests—not just their race, age, gender, and location.

From Slate ● Mar. 20, 2019

“If I’m seeing a completely different reality than you, whether it’s through influencers, AI or social media microtargeting, then it’s impossible to have a common basis for making decisions or choices,” he said.

From Los Angeles Times ● Oct. 29, 2026

Foreshadowing the microtargeting of the Facebook era, Shimer recounts how Italian-Americans were encouraged to participate in a huge letter writing campaign.

From New York Times ● Jun. 30, 2020

While many may not realize it, we are increasingly subject to these powers that can manipulate our actions through behavioral advertising and psychometric microtargeting.

From Slate ● Apr. 7, 2020

Both companies’ business models, especially Facebook’s, were built around microtargeting.

From The Guardian ● Feb. 7, 2020

They weren’t microtargeting or saying different things to different people.

From The Verge ● Jan. 7, 2020

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