microtarget

American  

[mahy-kroh-tahr-git] / ˈmaɪ kroʊˌtɑr gɪt /

verb (used with object)

microtargeted, microtargeting

1. to direct advertising to (a small group of people) to selectively appeal to them, based on detailed information about their habits and interests, usually gathered without their knowledge.

---

Other Word Forms

• microtargeting noun

Example Sentences

The other thing that these social media companies do is they microtarget people to the most minute degree such that they know what messages are going to resonate with you.

From Slate

The algorithms that recommend, microtarget and manipulate, and the millions of behavioral predictions pushed out by the second cannot exist without the trillions of data points fed to them each day.

From New York Times

In 2020, campaigns use this data to microtarget us with record numbers of online ads, mailers, knocks on the door and text messages.

From Washington Post

"To get out the vote, they’re going to have to microtarget voters. In order to do that, they’re going to have to have sensitive voter data from the secretary of state’s office. ... We’re not going to let this go."

From Fox News

Ultimately, the ability to microtarget content — including ads — to more precise slices of the user base means the most inflammatory ideas — some designed to foment divisions in society — are virtually invisible to those who might counter them with the usual antidote to false or inflammatory speech: more speech.

From Seattle Times