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category management

British  

noun

  1. marketing the management of a range of related products in a way designed to increase sales of all of the products

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

"I believe parents are seeking a sense of normalcy for themselves and their children," says Phil DeConto, vice-president of category management and shopper insights at Ferrero USA.

From BBC

“What we believe is, Amazon.in in Hindi is a critical step to actually address the next 100 million customers,” Manish Tiwary, Vice President, Category Management at Amazon India told reporters at a news conference.

From Reuters

The son, who handles marketing, advertising, volume pricing and category management for the chain, agreed that his father is a good example of achieving the American dream.

From Washington Times

"In food retail, the question of volume and scale advantage and negotiating power in category management and buying are decisive," he said.

From Reuters

It is the last category, management, that AlgoSec is concerned with.

From Forbes