narrowcast

American  

[nar-oh-kast, -kahst] / ˈnær oʊˌkæst, -ˌkɑst /

verb (used without object)

Radio and Television.

narrowcast, narrowcasted, narrowcasting

1. to aim a program or programming at a specific, limited audience or sales market.

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narrowcast British  

/ ˈnærəʊˌkɑːst /

verb

1. (tr) to supply (television programmes) to a small area by cable television

2. (intr) (of programmers or advertisers) to target a specialized audience on radio or television

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Other Word Forms

• narrowcasting noun

Etymology

Origin of narrowcast

1770–80, for an earlier sense; narrow (broad)cast

Example Sentences

“It’s a broadcast, not a narrowcast. If we can’t make it relatable to fans of other sports or casual fans, we’re not doing our job,” Hyland said.

From Washington Times

Smallish, thoughtful, more narrowcast new musicals — let’s call them nerdicals — are rarer: one per season, if we’re lucky.

From New York Times

But those stories are often less universal, more narrowcast.

From New York Times

He also partnered with his wife to launch the National Narrowcast Network, which offered live coverage of Congressional and federal hearings over the phone.

From Washington Post

In today’s narrowcast world, pluribus triumphs over unum.

From New York Times