native advertising
Americannoun
-
paid advertising content on a website or social media feed that is independently produced by the advertiser but seamlessly integrated into the core content of the site or feed, conforming to its design and format.
native advertising that is almost indistinguishable from the paper’s news stories.
-
this type of online advertising, or the practice of advertising in this way.
Other Word Forms
- native ad noun
Etymology
Origin of native advertising
First recorded in 2010–15
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Taboola, founded in 2007, specializes in native advertising, operating a sprawling advertising network over thousands of well-known websites, including CNBC, NBC News and Insider.
From New York Times • Nov. 28, 2022
Med students aren’t alone here—physicians and residents have also engaged in native advertising for brands on platforms like Instagram in recent years.
From Slate • Nov. 29, 2018
By 2020, branded content and native advertising is projected to become a $183 billion a year business, according to a 2016 report from research firm Borrell Associates.
From The Wall Street Journal • Oct. 13, 2017
As it stands today, Reddit lets brands create native advertising in the form of posts with a "promoted" tag.
From The Verge • Jul. 26, 2016
And many readers find native advertising deceptive, when they realize they are advertisements at all.
From The Guardian • Jun. 6, 2016
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
