native advertising

American  

[ney-tiv ad-ver-tahy-zing] / ˈneɪ tɪv ˈæd vərˌtaɪ zɪŋ /

noun

1. paid advertising content on a website or social media feed that is independently produced by the advertiser but seamlessly integrated into the core content of the site or feed, conforming to its design and format.

   native advertising that is almost indistinguishable from the paper’s news stories.

2. this type of online advertising, or the practice of advertising in this way.

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Other Word Forms

• native ad noun

Etymology

Origin of native advertising

First recorded in 2010–15

Example Sentences

Taboola, founded in 2007, specializes in native advertising, operating a sprawling advertising network over thousands of well-known websites, including CNBC, NBC News and Insider.

From New York Times • Nov. 28, 2022

Perhaps that’s the point: It’s a marketer’s dream for their ads to blend in with everything else—that’s why native advertising came into being.

From Slate • Apr. 16, 2019

According to a person familiar with Axios’s pitch to investors, the company brought in more than $10 million in revenue in its first seven months, mostly through short-form native advertising that appears in between stories.

From The Wall Street Journal • Nov. 17, 2017

As it stands today, Reddit lets brands create native advertising in the form of posts with a "promoted" tag.

From The Verge • Jul. 26, 2016

A 2015 study by Contently, a digital marketing company, found that the more trusted the brand, the less likely readers were to be able to successfully distinguish between native advertising and a company’s journalistic output.

From The Guardian • Jun. 6, 2016