native advertising

American  

[ney-tiv ad-ver-tahy-zing] / ˈneɪ tɪv ˈæd vərˌtaɪ zɪŋ /

noun

1. paid advertising content on a website or social media feed that is independently produced by the advertiser but seamlessly integrated into the core content of the site or feed, conforming to its design and format.

   native advertising that is almost indistinguishable from the paper’s news stories.

2. this type of online advertising, or the practice of advertising in this way.

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Other Word Forms

• native ad noun

Etymology

Origin of native advertising

First recorded in 2010–15

Example Sentences

The settlement, which also did not involve a monetary penalty, has done little to deter native advertising on platforms today.

From The Verge

An emphasis on native advertising — listicles and such sponsored by brands — eroded once Facebook opened its channels to companies, allowing them to post marketing messages on the site.

From New York Times

Asker-zade has disputed the account and responded sarcastically to Navalny’s post, writing on Instagram that she had “ordered native advertising from a popular blogger and didn’t realise it would become so popular. Welcome to my new followers!”

From The Guardian

These trends are magnified by the rise of online sponsored content and native advertising, both with the look and feel of news written by independent journalists even though they aren’t.

From Scientific American

“The research and the law has to catch up with it now. There is now a body of research that is able to guide the FTC in how they should address this, especially this kind of native advertising when it comes to kids. I think that we are absolutely going to see new guidelines from the FTC.”

From The Verge