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neuromarketing

/ (ˈnjʊərəʊˌmɑːkɪtɪŋ) /
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noun
the process of researching the brain patterns of consumers to reveal their responses to particular advertisements and products before developing new advertising campaigns and branding techniques
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THINGAMABOB OR THINGUMMY: CAN YOU DISTINGUISH BETWEEN THE US AND UK TERMS IN THIS QUIZ?
Do you know the difference between everyday US and UK terminology? Test yourself with this quiz on words that differ across the Atlantic.
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In the UK, COTTON CANDY is more commonly known as…
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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