neuromarketing

British

/ ˈnjʊərəʊˌmɑːkɪtɪŋ /

noun

the process of researching the brain patterns of consumers to reveal their responses to particular advertisements and products before developing new advertising campaigns and branding techniques

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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neuromarketing

The rush to hack the human brain veers from neuromarketing to the rabbit hole of social media and even to cognitive warfare programs designed to disable or disorient.

From Scientific American ● Mar. 27, 2023

“When you see Bloomberg saturate, it’s not just for saturation,” said Pradeep, the CEO of machineVantage, a neuromarketing firm.

From Slate ● Feb. 21, 2020

Since 2008, the neuromarketing field in the United States has consolidated, leaving much of the work in the hands of a few large research firms.

From New York Times ● Nov. 3, 2015

With my interest in neuromarketing, I was compelled to ask the Cognistx team whether they were considering incorporating biometric data from devices like a Fitbit or Apple Watch.

From Forbes ● Aug. 4, 2015

Mood Media has chosen to consolidate Muzak into "sensory" or "neuromarketing" – that is, sensory overload that manipulates your buying habits.

From The Guardian ● Feb. 13, 2013

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Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023