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neuromarketing

British  
/ ˈnjʊərəʊˌmɑːkɪtɪŋ /

noun

  1. the process of researching the brain patterns of consumers to reveal their responses to particular advertisements and products before developing new advertising campaigns and branding techniques

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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See Examples For:

The rush to hack the human brain veers from neuromarketing to the rabbit hole of social media and even to cognitive warfare programs designed to disable or disorient.

From Scientific American Mar. 27, 2023

The top three market research companies in the world — Nielsen, Kantar and Ipsos — do conduct neuromarketing research for big brand names and are upfront about it.

From New York Times Nov. 3, 2015

With my interest in neuromarketing, I was compelled to ask the Cognistx team whether they were considering incorporating biometric data from devices like a Fitbit or Apple Watch.

From Forbes Aug. 4, 2015

There is even a growing neuromarketing industry, where market researchers use data from these same BCI devices to measure the attention level and emotional responses of focus groups to various advertisements and products.

From Slate Mar. 25, 2013

Mood Media has chosen to consolidate Muzak into "sensory" or "neuromarketing" – that is, sensory overload that manipulates your buying habits.

From The Guardian Feb. 13, 2013

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