neuromarketing

British  

/ ˈnjʊərəʊˌmɑːkɪtɪŋ /

noun

1. the process of researching the brain patterns of consumers to reveal their responses to particular advertisements and products before developing new advertising campaigns and branding techniques

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Example Sentences

The rush to hack the human brain veers from neuromarketing to the rabbit hole of social media and even to cognitive warfare programs designed to disable or disorient.

From Scientific American • Mar. 27, 2023

“When you see Bloomberg saturate, it’s not just for saturation,” said Pradeep, the CEO of machineVantage, a neuromarketing firm.

From Slate • Feb. 21, 2020

The top three market research companies in the world — Nielsen, Kantar and Ipsos — do conduct neuromarketing research for big brand names and are upfront about it.

From New York Times • Nov. 3, 2015

With my interest in neuromarketing, I was compelled to ask the Cognistx team whether they were considering incorporating biometric data from devices like a Fitbit or Apple Watch.

From Forbes • Aug. 4, 2015

In recent years, neuroscience has merged with a host of other disciplines, spawning such new areas of study as neurolaw, neuroeconomics, neurophilosophy, neuromarketing and neurofinance.

From The Guardian • Jun. 29, 2013