neuromarketing

British  

/ ˈnjʊərəʊˌmɑːkɪtɪŋ /

noun

1. the process of researching the brain patterns of consumers to reveal their responses to particular advertisements and products before developing new advertising campaigns and branding techniques

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Example Sentences

The rush to hack the human brain veers from neuromarketing to the rabbit hole of social media and even to cognitive warfare programs designed to disable or disorient.

From Scientific American • Mar. 27, 2023

In Turkey, Prime Minister Ahmet Davutoglu and his Justice and Development Party hired a Turkish neuromarketing company for the June 2015 election, according to the firm’s co-founder and chief executive.

From New York Times • Nov. 3, 2015

With my interest in neuromarketing, I was compelled to ask the Cognistx team whether they were considering incorporating biometric data from devices like a Fitbit or Apple Watch.

From Forbes • Aug. 4, 2015

In recent years, neuroscience has merged with a host of other disciplines, spawning such new areas of study as neurolaw, neuroeconomics, neurophilosophy, neuromarketing and neurofinance.

From The Guardian • Jun. 29, 2013

There is even a growing neuromarketing industry, where market researchers use data from these same BCI devices to measure the attention level and emotional responses of focus groups to various advertisements and products.

From Slate • Mar. 25, 2013