no-brainer

American  

[noh-brey-ner] / ˈnoʊˈbreɪ nər /

noun

1. Informal. anything requiring little thought or effort; something easy or simple to understand or do.

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no-brainer British  

/ ˌnəʊˈbreɪnə /

noun

1. slang something which requires little or no mental effort

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no-brainer Cultural  

1. Something that is absurdly simple or easy and requires little thought: “Making pumpkin pie can be a no-brainer if you use frozen pastry and canned filling.”

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Etymology

Origin of no-brainer

First recorded in 1975–80

Example Sentences

For a mere $20 it was a no-brainer to bring to a casual dinner with friends, where this pleasingly easy-drinking sparkler proved to be a big hit.

From The Wall Street Journal

Cincinnati-Miami was a no-brainer flex candidate back in October when both teams were reeling.

From Los Angeles Times

For dairy farmers like him, harnessing the natural power of his cow's daily waste is a no-brainer.

From BBC

When a major studio promotes its latest blockbuster, it’s a no-brainer to highlight the popular intellectual property at the center.

From Los Angeles Times

But “no-brainer” takes on a dual meaning when it comes to “Five Nights at Freddy’s 2,” a laughably cheesy, empty-headed follow-up that makes the mediocre prior film shine in comparison.

From Los Angeles Times

Related Words

• cakewalk
• cinch