cross-promotion

American  

[kraws-pruh-moh-shuhn, krahs-] / ˈkrɔs prəˈmoʊ ʃən, ˈkrɑs- /

noun

plural

cross-promotions

1. a marketing strategy in which a product or service is used to advertise another.

---

Other Word Forms

• cross-promotional adjective

Example Sentences

Luckily, Hulu and Vanderpump have lightened up on the subterfuge themselves, turning Season 2 into a competition show that doubles as an opportunity for cross-promotion.

From Salon

We expect loads of cross-promotion and several doubleheaders throughout the fall.

From Seattle Times

Nutrition experts and advocates called the tactic “cross-promotion.”

From Salon

The law banned the marketing of infant formula and outlawed cross-promotion, but it still allowed advertising on products for 1- to 3-year-olds.

From Salon

Thailand’s marketing restrictions have done little to curb practices like cross-promotion, said Nisachol Cetthakrikul, who has worked in the Thai health ministry and studied the law.

From Salon