O2O

American  

[oh-too-oh] / ˈoʊ tuˈoʊ /

Or O-to-O,

abbreviation

1. online-to-offline (denoting business transactions in which the consumer finds and pays for a product or service online but receives it at the store or other business).

2. offline-to-online (denoting business transactions in which the consumer finds and receives a product or service at a store or other business but pays for it online, as with a smartphone).

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Etymology

Origin of O2O

Patterned on B2B, B2C

Example Sentences

"This kind of craziness can't go on forever," said Liu Jun, who heads Baidu's efforts in O2O and sits on the board of Uber's China unit.

From Reuters • Dec. 8, 2015

Growing big in O2O can come at a heavy cost.

From Reuters • Jun. 22, 2015