- focused on the central theme or official message of a political, business, or other organization: The candidate's promises are on-message and echo the party platform. Your company’s ads should be entertaining and on-message.
Origin of on-message
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
- (on-message when prenominal) adhering to or reflecting the official line of a political party, government, or other organization