on-message

American  

[on-mes-ij, awn‐] / ˈɒnˈmɛs ɪdʒ, ˈɔn‐ /

adjective

1. focused on the central theme or official message of a political, business, or other organization.

   The candidate's promises are on-message and echo the party platform. Your company’s ads should be entertaining and on-message.

---

on message British  

adjective

1. (on-message when prenominal) adhering to or reflecting the official line of a political party, government, or other organization

---

Etymology

Origin of on-message

First recorded in 1995–2000; on ( def. ) + message ( def. )

Example Sentences

And he quickly showed why when he showcased his ready-for-video, on-message approach, talking about how his poor parents moved to the U.S. and he had the ability to found billion-dollar companies.

From Seattle Times • Aug. 23, 2023

Kiggans, a relentlessly on-message candidate, was signaling that she cares about what voters care about.

From Washington Post • Oct. 26, 2022

But overall, Fivio said with a politician’s on-message discipline, he is hoping to divorce drill’s distinct musical quirks from its expected subject matter.

From New York Times • Apr. 7, 2022

Mr Kast, though, stayed on-message at his closing rally.

From BBC • Dec. 18, 2021

Some candidates allow themselves, fatally, to answer questions directly, while others only stay on-message begrudgingly, perhaps after having touched the hot stove a time or two before.

From Slate • Oct. 21, 2018