own brand

British  

noun

1. Also called: own label. 

   1. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer

   2. ( as modifier )

      own-brand products

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Example Sentences

Back in 2022 you only had to shell out £1 for the average box of six supermarket own brand free-range eggs.

From BBC • May 24, 2026

Absent the aesthetic mandates of an established network, she had to clarify her own brand.

From Slate • May 6, 2026

Keith Herron, a finalist in the ready-to-wear category, was head-to-toe in Advisry, his own brand.

From Los Angeles Times • Apr. 9, 2026

Anderson also wants Petco to put more of its own brand on its shelves.

From The Wall Street Journal • Mar. 11, 2026

Hopkins made millions working as a banker and grocer, and selling his own brand of whiskey, but he never married and had no children.

From "The Immortal Life of Henrietta Lacks" by Rebecca Skloot