pain point

[ peyn-point ]
/ ˈpeɪn ˌpɔɪnt /

noun

a problem, frustration, or troublesome issue, especially one experienced by consumers, customers, or employees: Getting stuck in a slow checkout line is a major pain point for grocery shoppers.

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Origin of pain point

First recorded in 2000–05
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020