pareidolia

American  

[pair-ahy-doh-lee-uh, pair-uh-] / ˌpɛər aɪˈdoʊ li ə, ˌpɛər ə- /

noun

1. the illusory perception of meaningful patterns or images of familiar things in random or amorphous data, as a face seen on the moon.

---

pareidolia British  

/ ˌpæraɪˈdəʊlɪə /

noun

1. the imagined perception of a pattern or meaning where it does not actually exist, as in considering the moon to have human features

---

Etymology

Origin of pareidolia

First recorded in 1960–65; from German Pareidolien, plural of Pareidolie, equivalent to par(a)- ¹ ( def. ) + eidol(on) ( def. ) + -ia ( def. ), reinterpreted as a singular noun

Explanation

Pareidolia is the tendency to look at a random shape or pattern and imagine you can see a specific, familiar object in it. If you perceive a smiling face in an electrical outlet, you've experienced pareidolia. Humans are wired to make sense out of randomness, and pareidolia is one example of this. Anyone who's spent a summer afternoon finding dinosaurs, race cars, and rabbits in the clouds overhead can understand this phenomenon. Some people's brains are especially inclined to pareidolia, quick to see human faces in signs, cars, houses, or even grilled cheese sandwiches. Pareidolia is derived from the Greek para, "beside," and eidos, "images."

Example Sentences

Did you know that the phenomenon of seeing shapes and figures in our surroundings is called pareidolia.

From Space Scoop • Oct. 31, 2025

The human propensity to see familiar objects in ambiguous patterns is called pareidolia.

From Scientific American • May 17, 2023

That is, perhaps, why pareidolia is so intoxicating, because it makes us conscious of how meager and how fanciful the evidence we use to resolve the world into meaningful pictures.

From Washington Post • Jun. 15, 2022

Other scientists argue that pareidolia is the result of a natural human tendency called "anthropomorphism" to project human-ness or animacy onto the inanimate world.

From Salon • Mar. 26, 2022

In short, scientists have largely dismissed or tried to explain away religious, supernatural, and aesthetic experiences of pareidolia rather than take them seriously.

From Salon • Mar. 26, 2022