pay-per-click

[ pey-per-klik ]

noun

1. a system used to set prices for online advertisements on a search engine or other website, by which the advertiser pays a small fee to the website publisher each time a user clicks on the advertisement.

adjective

1. noting or relating to such a system: : PPC

   pay-per-click ads to reach your target customers.

pay-per-click

noun

1. a system of payment used on the internet in which an advertiser on a website pays the website owner according to the number of people who visit the advertiser's website via the hyperlinked advert on the owner's website

Word History and Origins

Origin of pay-per-click¹

First recorded in 1995–2000