pay-per-click

American  

[pey-per-klik] / ˈpeɪ pərˈklɪk /

noun

1. a system used to set prices for online advertisements on a search engine or other website, by which the advertiser pays a small fee to the website publisher each time a user clicks on the advertisement.

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adjective

1. noting or relating to such a system: PPC

   pay-per-click ads to reach your target customers.

pay-per-click British  

noun

1. a system of payment used on the internet in which an advertiser on a website pays the website owner according to the number of people who visit the advertiser's website via the hyperlinked advert on the owner's website

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Etymology

Origin of pay-per-click

First recorded in 1995–2000

Example Sentences

The pay-per-click advertisement shows civil unrest, talks about how Alaska is different and features Republican Gov. Mike Dunleavy, who makes an appeal for people to come to Alaska to become a trooper.

From Seattle Times

A pay-per-click advertisement is an ad where advertisers pay every time someone clicks it.

From Seattle Times

The Stylebook explains the differences between pay-per-click advertising, in which advertisers pay based on how many people click on their ads, and pay-per-impression advertising, in which advertisers pay solely based on how many times their ads are shown to people.

From Slate

"There's a lot of competition from new start-ups online, and it's difficult for online retailers to position their brand properly unless they pay for a lot of pay-per-click ads," said Ms Palmer.

From BBC

For Naudert, the platforms are slowly “shifting their thinking”, realising that a pay-per-click model may not be the best guarantee of their long-term success.

From The Guardian